IBV Stavivo is a leading supplier of building materials, specializing in providing a wide range of products and services for construction companies and tradespeople. With years of experience in the construction industry, IBV Stavivo has built a strong reputation as a reliable and trustworthy partner. The company focuses on quick and efficient deliveries, competitive pricing, and quality services that simplify and facilitate their clients’ work. They collaborate with top manufacturers to ensure every product they offer meets the highest quality standards.
Our goal was to create a creative campaign to support sales efforts and increase interest in partnering with IBV among construction companies aged 25 to 50. The campaign aimed to communicate the main benefits of working with IBV, focusing on creativity and long-term brand communication.
We followed the GTB approach, which emphasizes a thorough understanding of the target audience, their problems, and determining specific actions they should take. Our target group, construction companies, and tradespeople, are looking for a reliable partner to save them time and money. They expect competitive prices, fast and free delivery, and a comprehensive range of materials in one place.
The “Surprise” campaign concept highlighted IBV Stavivo’s main benefits – quick delivery, loyalty program, and personal sales representative. The goal was to present these services as exceptional and unique, capturing the target audience’s attention with an element of surprise. Visually, we depicted customers surprised and delighted by IBV’s great offers. The campaign communicated that working with IBV is so advantageous, it’s almost unbelievable, aiming to increase interest and motivate construction companies to switch suppliers.
This approach was designed to convince potential customers that IBV Stavivo is their new stable and reliable partner, providing everything needed for the efficient and successful completion of their projects.
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